Cersaie 2025: Mirage presents ReGea and the new collections for the international market
From September 22 to 26, Bologna hosted the most important international trade fair dedicated to ceramics and bathroom furnishings.
This year as well, Mirage welcomed distributors, importers, and retailers from all over the world, presenting new products that combine material research, sustainability, and value-driven strategies for the market.
ReGea: the manifesto of sustainability
ReGea is the new collection within the ReSource project and represents a key step in Mirage’s strategy, a manifesto of circular economy applied to ceramics. Its body incorporates up to 63% recycled materials: a significant share of pre-consumer ceramic waste from the district and 3% post-consumer glass regenerated from decommissioned photovoltaic panels, fully consistent with the principles of circular economy.
The result is a surface that reduces environmental impact, improves logistics thanks to its 8 mm thickness, and concretely meets new market demands on environmental and regulatory issues. With its two variants, Ragusia and Sciara, ReGea combines Mediterranean roots and an international vision, representing the most advanced expression of Mirage’s philosophy.
The result is a surface that reduces environmental impact, improves logistics thanks to its 8 mm thickness, and concretely meets new market demands on environmental and regulatory issues. With its two variants, Ragusia and Sciara, ReGea combines Mediterranean roots and an international vision, representing the most advanced expression of Mirage’s philosophy.
Nöriven: the balance of reinterpreted stone
Inspired by Portland stone, Nöriven offers an elegant and versatile language, able to range from residential projects to large-scale architectural works. Available in Cross-Cut and Vein-Cut versions and with 20 mm solutions for outdoor use, Nöriven becomes a product with high commercial potential, designed to meet the growing demand for continuity between indoor and outdoor spaces.
Zahara: the refinement of Taj Mahal marble
With Zahara, Mirage brings to the fair a proposal that translates the brightness of Taj Mahal marble into a refined and versatile ceramic language. Its warm and sophisticated tones, offered in three variants and two finishes, make it a collection capable of interpreting different contexts, from residential to hospitality, with an intermediate positioning that combines elegance and design versatility.
Terrae: the creative language of Atelier Mirage
Designed by AMDL Circle, Terrae is the most experimental proposal, part of the Atelier Mirage project. With its three languages – Atmo, Idro, and Lito – the collection expands Mirage’s offering aimed at a target more attuned to design projects and aesthetic research. An opportunity for showrooms and partners who want to stand out with an exclusive proposal.
A look beyond the fair
Cersaie once again proves to be the meeting point for the international trade community. Mirage’s new collections have shown how design can go beyond aesthetics to deliver concrete and sustainable solutions, strengthening the trust of the distribution network and generating value for partners and retailers.
The journey continues: the collections presented in Bologna mark the beginning of a program that consolidates the solidity and reliability of Mirage’s offering, with further developments to be unveiled in the coming months.
The journey continues: the collections presented in Bologna mark the beginning of a program that consolidates the solidity and reliability of Mirage’s offering, with further developments to be unveiled in the coming months.